cabel.name: Japan: URL’s Are Totally Out
Within minutes of riding on the first trains in Japan, I notice a significant change in advertising, from train to television. The trend? No more printed URL’s.
cabel.name: Japan: URL’s Are Totally Out
Really good article. Highlights the how the exhaustion of good, descriptive domain names leads to a logical alternative: providing accurate keywords that users can type in to get to your site.
How many domains have you thought would be perfect but are already taken? Why even bother trying to haggle with a domain squatter when you can build your relevance in a few terms and build your advertising campaign around getting users to type in these keywords?
Plus, here’s your instant top-of-mind awareness: you’re now the brand people think of when they’re Googling your niche.
