37Signals launched another product this week, and continued to show that they’re the best at product launches and immediate customer service in the business.

In the world of the Internet and its near-infinite set of possible customers, it’s impossible to get a product correct right at launch. Most Internet companies do a launch and a follow-up to that launch after quite a while (a month? a couple weeks? how ever long it takes to analyze all that usage data and customer feedback?). 37Signals ran a 36-hour follow up, trotting out a host of new features to immediately satisfy customer needs.

This is great on many levels.

• 37Signals immediately delivered on customer experience;
• 37Signals immediately fixed bugs and added new features;
• and, 37Signals immediately found and created additional channels of revenue for their product.

The old launch it and wait strategy is dead in favor of the early launch and quick fix. Get the product out in the users’ hands, and, as commenters tell us in this 37Signals blog post, if you address their gripes quickly enough, adding new features and fixes right off the bat, your users will love you (and your flexibility and high level of customer service.

technorati tags:37signals, highrise, product

This entry was posted on Friday, March 23rd, 2007 at 1:52 pm and is filed under usability. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.