Chartreuese gives us Why Paris Hilton Is Famous (Or Understanding Value In A Post-Madonna World). No, don’t laugh when they point out what Paris Hilton does well (no, really): she drops names. What does this accomplish? Everyone loves free publicity, and she gets free stuff in return.

So, how can this help you, the web developer? Use Paris’s mantra: if you give free attention (in our case links outward), you’ll get free attention back (in her case, $2000 sunglasses, in our case, links in). If you want to be noticed, give notice first to those you want to take notice of you. You’d be surprised how many people will follow a trackback, and how many visitors you’ll gain from something so simple. Instant SEO based on this almost-Golden Rule: do unto others so they will do back to you.

technorati tags:seo, marketing, trackbacks

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This entry was posted on Tuesday, September 19th, 2006 at 9:20 am and is filed under learn, yak. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.